We built the shop. You can run one too.
The pipeline that builds our work and the roles that run it, licensed under your own name. For the web shop, the freelancer or the IT firm that already has the clients and would rather deliver this than spend a year building it.
There is no tier, no badge and no directory. It is a licence to run the machine, and the machine is the entire product.
Six things,
and the sixth is the one that matters.
Anyone can copy the four scopes off this site in an afternoon. What takes a year is everything that stops a build going out wrong, and that is what most of this list is.
The build pipeline
Brief in one end, a live site out the other, with the same six stages our own work goes through.
Reads the brief, lays out the pages, writes the code, runs the checks, pushes to a preview link, waits for a yes. You decide which of those stops for a human, per client, the same way our clients do.
The six roles
Reception, Quotes, Invoices, Documents, Diary and the Monday report, ready to point at a client's accounts.
Each arrives with its brief, its refusals and the two-week watching phase already built in. You supply the client's price list and mailbox; the role does not need rebuilding per client.
The checks
The assertions that run on every push, which are most of the reason a week is enough.
Text contrast measured from rendered pixels, horizontal overflow at two widths, tap-target sizes, accessible names, dead links, the legal pages present, and the type scale unbroken. A build that fails one does not reach the preview link.
The four builds
Website, shop, bookings, internal tool — the scopes, the layouts and the drawn previews.
Including the parts that are boring and take a week to get right on your own: the checkout, the TWINT flow, the reminder mails, the cancellation rules, the export back out to Excel.
Your name on it
Your domain, your logo, your prices, your contract, your support address.
Nothing a client of yours receives says recursiv, including the preview links, the mails the roles send and the footer of the sites you ship. There is no powered-by line.
What we ship, you get
Same week, not a version behind.
We use this to run our own shop, so it is fixed because it broke for us, not because a roadmap said so. When a check gets stricter, it gets stricter for everyone at once.
The reasons not to,
before the reasons to.
A licence somebody cancels in month two costs them two months and costs us the support. Both lists below are written to be used, and the right-hand one is longer.
- You already have clients, or a way of getting them
- You can read a diff and say whether it is wrong
- You want to sell builds without hiring to deliver them
- You handle your own first line of support
- You are looking for a way to get clients — this delivers work, it does not find it
- You want somebody to take the call when a client is angry
- You have never shipped a site and want this to be the way you learn
- You need it to say your name on the invoice but ours on the blame
Three steps,
and one of them is us doing the work.
One call
Half an hour on what you already sell and to whom. If the answer is that you do not need this, that is the answer you get.
One project, side by side
We ship a real build with you, on your infrastructure and under your name, before you have sold one. Included in the first month.
You ship the next one
We stay reachable in writing. The support you get is the support we would want: a person who has read the code, answering within the day.
A monthly, and a fee per project.
No share of your revenue.
The figures come in the reply, because what they should be depends on how many builds a year you would put through it. What does not depend on anything is the shape of the deal, and that is below.
One licence fee, whoever you are and however big you get. No seat count to manage and no tier you fall out of the month you have a good quarter.
Charged the day a build goes live rather than the day it starts. A project you scope and never ship costs you nothing.
Put as many client builds through it as you can sell. Nothing throttles, and nothing renegotiates because the year went well.
Work you have already delivered keeps running whatever happens to the licence. Your clients never find out you stopped paying us.
We take no share of what you charge. What you bill your client is between you and your client, and we never see it.
What the quote depends on is what you already sell and how many builds a year you think you would put through it. Say both in the first mail and the figures come back in the reply.